Everything your photography studio needs, beautifully in one place
Deliver stunning galleries, sell prints with zero commission, manage clients and contracts, and publish straight from Lightroom — without juggling six different tools.
Free plan available · No credit card required
One platform, the whole workflow
From the first enquiry to the final print — every step lives here.
Client galleries
Cinematic, masonry galleries with favourites, private access and controlled downloads.
Lightroom plugin
Publish straight from Lightroom Classic — collections and sets sync to the cloud.
Print & digital store
Sell in-gallery with automatic lab fulfilment and instant digital delivery.
Studio manager
Contacts, projects, invoices and contracts — your whole business in one CRM.
Automations
Tasks, questionnaires, proposals and workflows that run while you shoot.
Your own website
A block-based site builder with a lead-capturing contact form, no code.
Galleries your clients will actually swoon over
Deliver work in a fast, full-screen experience. Masonry layouts adapt to every crop, photos are ordered the way the day unfolded, and clients can favourite, comment and download — all from a link.
- Masonry layouts & cover styling
- Favourites, notes & activity dashboard
- Password / email-gated privacy
- Controlled downloads with limits & PIN
Upload from Lightroom — not your browser
Our Lightroom Classic plugin publishes straight from your catalogue. Create a Collection with multiple Sets, drag in your selects, hit Publish, and originals stream directly to secure storage.
- Native Publish Service for Lightroom Classic
- Collections & sets mirrored to the cloud
- Re-publish edits, remove deletes
- Direct-to-storage uploads — no middle-man
Sell prints and downloads in a click
Turn galleries into income. Price sheets, products, coupons and gift cards, an in-gallery cart, secure checkout, and hands-off lab fulfilment — with the lowest commission in the business.
- In-gallery cart & secure checkout
- Automatic pro-lab fulfilment
- Coupons, gift cards & tax handling
- 0% commission on paid plans
Run the whole business from one place
Stop stitching together five tools. Contacts, an Airtable-style projects board, invoices, contracts with e-signature, and call scheduling — all connected, all in your studio.
- Contacts & visual projects board
- Invoices with online payment
- Contracts & legally-binding e-signatures
- Meeting scheduling with calendar sync
Let the busywork run itself
Build workflows that fire on the events that matter — a booking, a paid invoice, a signed contract. Send questionnaires, proposals and reminders automatically, so nothing slips.
- Trigger-based workflow engine
- Questionnaires & proposals
- Task lists & templates
- Scheduled, delayed steps
What sets Focalry apart
Most tools do one thing. We do the whole job — and keep more money in your pocket.
Truly all-in-one
Galleries, store, CRM, website and automations under one login — not bolted-on add-ons.
0% commission
Keep every penny of your sales on paid plans. Your work, your money.
Lightroom-native
The only workflow that starts where you already edit — publish without leaving Lightroom.
Built for photographers
Designed around how a real studio actually works, from first enquiry to final print.
Let clients book you in their sleep
Share a booking link, set your availability, and let clients schedule discovery calls. Video links and calendar invites are created automatically for both of you.
Start free. Upgrade when you grow.
Simple plans that scale with your studio — with 0% sales commission the moment you go paid.